Digital and Data Factory
The Digital and Fata factory will represent the most operational and KPIs oriented part of your 
to assist your company in meeting its strategic challenges in the areas of Brand content, customer knowledge, lead generations, customer acquisition and loyalty, solid IT architecture, data, and business Intelligence solutions,... QBS LAB brings market-leading expertise in a range of capabilities and in delivering while operating digital eco-systems in. We are truly committed to help your company build digital capabilities and to transfer those to you when you are ready to move ahead independently on a limited or full-service basis.
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01Sales Channels
- Omni-channel strategic approach With an As Is/to Be Step
- Customer Journey design
- Product offering and range
- UX design
- Retail Focus In-Store: digital displays, digital promotion, Hyperlocalization, data generation and BI integration
- Lead generation, funnel, transformation points
- CRM based client approach all along the omni-channel journey
- Unique client referential
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02Customer Data Plateform & BI Solution
We design and operate data mutation Programs that serve and feed the overall Business Performance Hubs Operations. We deliver Customer Data Platforms (DMP + Data Lake + CRM).
We help getting unified customer/sales/financial data from multiple online and offline sources. Automate customer segmentation to run targeted campaigns and AI Based BI solution to generate amazing insights.
We- Holistic Customer data
- Open-data access
- Virtual data consolidation
- Deep Adaptable Data Index
- Comprehensive data security
- Lifecycle data services
- Data Value Delivery
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03Customer Success
We are solution agnostic and have experts to design and operate CRM strategic plans in the most common environments / Salesforce, Microsoft Dynamic or popes source solutions such as Sugar CRM.
- CRM maturity assessment (Data environment, IT and history)
- As is / To Be evaluation
- Design Road map
- CRM optimization Road Map design
- Customer Segmentation, profiling and personae
- Omni-channel customer journey design
- Journey Management rules
- Expansion and renewal plan (up-selling, cross-selling, ambassadorship…)
- Content and messaging strategic and guidelines
- Customer success action plan (monthly, quarterly, yearly)
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04Digital Marketing Services
We build a dedicated team to run operationally all your lead management optimizations to make it a success:
- Social media strategy and operations (content, community management)
- Content and messaging Production
- SEO/SEM strategy and operations
- Video content propagation
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05Content Factory
We guarantee the respect of the overall digital branding identity through our content hive supervised by highly skilled pool of senior creative talents, designers and copy-writers. They work closely with the digital marketing services team of your factory.
- Digital Branding and identity
- Video content production
- Content writing (white books, emailing, sites, social media)
- Display
